Website design matters so much more than what most people think it does. A lot of new companies these days think that a simple company logo with motto and a couple of images of random smiling individuals is enough to make sales. Well, it not. And since your website determines your reputation online, your rep will get pretty disappointing with such sites. But, not to worry, there are a few simple changes to make your website attractive and really pop out from the rest.
Words to Images Ratio
This usually depends on your target audience and how they perceive data. For example, if you’re targeting an audience of teenagers, you should use more images and try to convey information through them instead of writing a thousands words. Use infographics, animations, memes and anything engaging to get them interested in your content. If your target audience is people over thirty and you’re providing a strictly formal service, then one image with <500 words is more than enough.
This mostly deals with backend web development, but you need to make sure that moving around your site is really easy and convenient for the user. It needs to be a smooth experience where every page loads in just a couple of minutes. There should be no broken links throughout your website and going to the homepage should be easy throughout the series of webpages. You need to make the user stay on your site. A minor delay or a small 404: Not Found will be more than enough for a potential customer to log off your site.
A well-developed website design should accommodate a variety of different operating systems, web browsers and devices. Your customers should see a consistently amazing design no matter how they choose to surf your site. The webpages should be optimized to fit comfortable on all screen sizes and work impeccably with all browsers. Versatility is highly important. If you’re even missing out on a single device, that’s thousands upon thousands of valuable customers you’re losing just because your site isn’t optimized to run on their phone, tablet or laptop.
The aesthetics of your site inevitably decide how much trust an individual will place in your website. Consider a scenario where a customer is surfing Amazon. Even if you ignore the fact that it’s billion dollar enterprise, the design is professional, ‘stable’ and just the type of website people could spend money on. On the other hand, consider a poorly made e-commerce site with no regard for contrasting colors, poor graphics, unreadable fonts. Will a customer feel comfortable entering their credit card information on sites like this? No, they absolutely will not. And if you want to get a customer to rely on your site, you need to make the graphics aesthetic and pleasing.